About Us

More Than a Fragrance. A Presence.

At AURA, we believe perfume is more than a scent — it’s a reflection of who you are. It’s your invisible signature, your energy, your presence that lingers long after you leave the room.

Every AURA fragrance is crafted to express emotion, memory, and mood. It’s not about being noticed — it’s about being remembered.

Our Story

AURA was born from a simple question: What does your presence smell like?

In a world full of perfumes made to please the masses, we wanted to create something deeply personal — fragrances that connect with the inner self. We set out to design perfumes that reflect energy and individuality rather than trends or gender.

From our first blend to our latest collection, every scent we create is designed to feel like an extension of you. AURA is for those who don’t just wear perfume — they experience it.

Our Philosophy

We see perfume as a ritual — a quiet act of self-connection. Each fragrance is crafted with care, purpose, and emotion.

  • Individuality over conformity: Every scent should feel like your signature.
  • Clean and conscious: Vegan, cruelty-free, and made with ethically sourced ingredients.
  • Emotion over trend: Each fragrance tells a story, evoking mood and memory.
  • Presence over performance: Quiet confidence is more powerful than loud luxury.

The AURA Promise

  • Eau de Parfum concentration (20–25%) for lasting wear.
  • Designed to perform beautifully in Indian weather.
  • Recyclable glass bottles and FSC-certified paper packaging.
  • Transparent, honest, and sustainable in every process.

When you wear AURA, you carry more than fragrance — you carry intention.

Our Vision

We aim to redefine how the world experiences fragrance — as an emotional ritual, not just a beauty product. Our vision is to make AURA a global name in conscious luxury, blending craftsmanship with self-expression.

As we grow, we plan to expand into home, body, and wellness, creating rituals that bring balance, energy, and presence into everyday life.

Why AURA Exists

We created AURA for people who want to feel connected to their scent — for those who believe perfume should be personal, meaningful, and alive.

Because your scent isn’t just how you smell — it’s who you are.
And your aura deserves to be remembered.